Advistat
Performance media buying team

Performance media buying, run on software we built ourselves.

Paid acquisition across Google Ads, programmatic display and paid social — bidding on our in-house engine Cortex. We work globally with brands across EdTech, e-commerce, travel, coupons and adjacent verticals. Every bid logged and queryable on request.

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In paid acquisition since
2017
Bidding engine
Cortex
Verticals
EdTech · E-commerce · Travel · Coupons
01What we do

Search, display, creative — and the software that runs them.

From keyword research to bidding automation. From creative production to incremental attribution. One team handles strategy, production and the engineering that ties them together.

Search advertising
Paid search campaigns on Google Ads and other major search platforms, built around real intent. Account structure, keyword strategy, ad copy A/B testing, automated bidding — tuned to your CPA and LTV targets.
Programmatic & display
Demand-side buying across Google Display, Meta Audience Network, DV360 and other major display networks. Creative variants tested at scale, audiences refined weekly with first-party data.
Performance creative
Static, motion and short-form video built specifically for paid placements. In-house production keeps creative refresh cycles short — typically 7–10 days from brief to live.
Analytics & attribution
Server-side tracking via Google Tag Manager and modern analytics tooling, full-funnel dashboards built around your business metrics, incrementality testing. We run holdout tests so you can see what spend caused revenue versus what spend just took credit for it.
Bidding automation
Cortex is our in-house bidding engine. It clusters keywords into packs, bids them as one unit against rolling CPA targets, blocks changes that would push spend above per-keyword ceilings and flags strategy crashes before they burn a day's budget. It is the same system we use in production every day — there is no other version.
Strategic consulting
Audits, growth modeling and channel-mix planning for in-house teams. Fixed-scope engagements designed to leave your team better equipped after we leave. Advisory only — consulting engagements do not involve managing third-party Google Ads accounts.
Software development
Full-stack engineering with a MarTech specialty. We built Cortex — the bidding platform Advistat runs on — and we take on adjacent work for partners: custom dashboards, bidding automation, analytics pipelines and the integrations that make performance marketing measurable. TypeScript, Python, Cloudflare Workers.
02How we work

From audit to live campaigns in four weeks.

Every engagement is built around one business metric — usually CAC, ROAS or contribution margin — and reviewed against it weekly. Two weeks of structured discovery, then four weeks to live campaigns. Iteration is the rest of the year.

  1. 01

    Audit & forecast

    Two weeks of structured discovery. We read your historical data, interview your sales team and build a media-mix model that ties spend to revenue.

  2. 02

    Build & launch

    Account structure, creative library, tracking and dashboards. By week four campaigns are live, dashboards are populated, and bids are running on Cortex.

  3. 03

    Operate & iterate

    Daily bid management, weekly creative refresh, monthly strategy review. You see what changed, why, and what it cost — every Monday morning.

  4. 04

    Compound

    Audiences sharpen. Creative testing accelerates. CAC trends down. We document what works so the gains compound quarter over quarter.

03Selected work

Advertiser of record on every account we operate.

Selected work across our core verticals. Partner property details and performance numbers are available on request under NDA. Every case is delivered by the team running the campaigns — no junior account managers, no handoffs.

Coupons & deals
Coupons & deals platform
Paid acquisition routed to a leading coupon-and-deals destination under an affiliate agreement. Partner property details are under NDA. Target CPA optimization, weekly creative rotation across food, beauty, electronics and education verticals.
Travel
Travel destination
Performance marketing for a travel destination across hotels, flights and package tours. Tight CPA targets on long-tail intent, Maximize Conversions strategy and automated keyword research via Cortex.
EdTech
Online education portfolio
Multi-brand performance campaigns routed to a portfolio of online-education operators under affiliate agreements. Verticals include programming, business analytics, marketing, design and language learning.

Performance numbers and partner details available on request under NDA.

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